Note: The visitor doesn't have to match the condition for persistence to begin. Said another way, persistence begins when you have an experience with utm_campaign targeting and a visitor lands on the site with a non-empty utm_campaign query parameter. When does persistence begin?įor UTM parameter targeting, persistence begins when a visitor arrives on a web page that has Optimize installed and an active experience (either scheduled or running) with UTM parameter targeting. Note: the 24-hour clock is refreshed when the user revisits the page with the same campaign parameter in the URL. They will see the experience even if their second visit didn't have the campaign parameter in the URL. If a visitor returns to the page running the experience in a different session – but within 24 hours of their first visit – they will still see the experience. So, persistence is across sessions, or cross session. If a visitor goes back a landing page in a different session, but within 24 hours of the first visit with a campaign parameter, they will still see the experience. This will be the case even when there are no experiences targeting the landing page. If an experience with campaign targeting is running on a page other than the landing page, the campaign information will still persist and the experience will be applied on that other page once visited, as long as all other targeting conditions are met. If a visitor arrives on a landing page and gets included in an experience using one of the campaign targeting types, the visitor will still see the experience if they navigate to other pages and return to the landing page again. Learn more about the types of cookies Optimize uses on the Analytics DevSite.
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